How might the finance function have an impact on marketing strategy? Explain.
What will be an ideal response?
One way that financial planning may impact marketing planning is by limiting its perspective. For example, the financial plan may determine that there are not enough funds to meet the promotion requirements proposed in the marketing plan. Likewise, it may be determined that the firm will be unable to finance an expansion project necessary for increasing production to meet projected demand in the marketing plan.
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The legality of nonprice vertical restraints of trade under Section 1 of the Sherman Act is examined by using the rule of reason
Indicate whether the statement is true or false
Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he AVOID when writing his message?
a. Keeping paragraphs short. b. Using concrete nouns and action verbs. c. Focusing repeated attention on the benefits to the company. d. Using an inductive outline.
Chill, a beverage manufacturer, offers varied versions of its products that include diet, cherry-flavored, vanilla-flavored, and caffeine-free versions in addition to its original product. With respect to market coverage alternatives, the given scenario reflects the company's decision to cater to
A. a differentiated market. B. a concentrated market. C. an undifferentiated market. D. a mass market. E. a buzz market.
The cash conversion cycle refers to the:
A. length of time from the payment for the purchase of raw materials to manufacture a product until the collection of accounts receivable associated with the sale of the product. B. average length of time between the cash payment for the purchase of raw materials and labor and their utilization in the manufacturing process. C. amount of time a product remains in inventory in various stages of completion. D. amount of time it takes to collect cash following a sale. E. length of time from the purchase of raw materials to manufacture a product until the payment for the raw materials is made.