List the key elements of the promotional mix. Why are they used?
What will be an ideal response?
The promotional mix is the combination of one or more of the five communication tools: advertising, personal selling, sales promotion, public relations, and direct marketing. All of these tools can be used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) remind them later about the benefits they enjoyed by using the product.
You might also like to view...
Which of the following is a strike not protected under the NLRA?
A. economic B. unfair labor practice C. jurisdiction D. recognition
Unfair labor practices are defined by the Norris-LaGuardia Act
a. True b. False Indicate whether the statement is true or false
Kostelnik Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. The company based its predetermined overhead rate for the current year on total fixed manufacturing overhead cost of $237,000, variable manufacturing overhead of $3.90 per machine-hour, and 30,000 machine-hours. The company has provided the following data concerning Job A496 which was recently completed:Number of units in the job20Total machine-hours80Direct materials$ 500Direct labor cost$ 2,160The unit product cost for Job A496 is closest to:
A. $45.05 B. $133.00 C. $72.20 D. $180.20
Well-organized hospitals have a clear chain of command and carefully delineated decision-making authority.
Answer the following statement true (T) or false (F)