A warranty may be generally defined as a statement:
a. of guarantee of payment by the seller b. of guarantee of payment by the buyer
c. by the seller that its goods conform to certain quality, safety, performance or title standards d. by the seller that its goods conform to buyer's expectations
e. by the buyer that it accepts responsibility for any harms it causes
c
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In a marketing experiment, a marketing variable which is of central interest is called a(n) ________ because different levels or values of the variable are controlled by the researcher
A) manipulation B) external factor C) internal variable D) control factor
A statistic is a summary description of a characteristic or measure of the sample
Indicate whether the statement is true or false
Clean surplus accounting means that net income includes all of the recognized elements of income for the firm for _____________________________________________
Fill in the blank(s) with correct word
Which of the following is NOT a consumer product class?
A. convenience B. shopping C. derived D. unsought E. specialty