What is the relationship between MPR campaign goals and the connectors for a campaign? Why do marketers not use every connector for each campaign?
What will be an ideal response?
Every MPR campaign has its own set of goals and will therefore rely on a specific set of connectors to help it reach those goals. Connectors are a firm's primary tool for linking its story to an intended audience. Marketers rarely use all their connectors to reach a specific audience in any one campaign. The reason for generating a campaign-specific list is that a story may be focused on one topic or industry. As a result, certain channels, as opposed to others, might be better suited for portraying a company's message.
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Which of the following includes conditions conducive to groupthink?
A. Group cohesiveness, leader’s promotion of personal preferences, insulation from expert opinions B. Group cohesiveness, members’ promotion of personal preferences, best decision is goal C. Group cohesiveness, leader’s promotion of personal preferences, critical thinking urged D. Members’ promotion of personal preferences, best decision is goal, critical thinking urged E. Group cohesiveness, member’s promotion of personal preferences, insulation from expert opinions
Discuss and exemplify why we use explanations in our speeches.
What will be an ideal response?
When a customer reveals confidential information about a competitor to a salesperson, the preferred course of action is for the salesperson to:
A) preserve the confidentiality of information they receive B) accurately relate the details to top management C) inform the competing company about the useful information in exchange for a sale D) request that the customer not comment further because of the conflict of interest E) clarify the details to make sure the information is correct
Weick and Westley (1999) identify three metaphors through which organizational learning can be fostered. One of those is ________, which involves testing the space between order and disorder. They happen spontaneously and allow comments and observations that would otherwise be socially unacceptable.
a. Jesters b. Improvisation c. Humor d. Small wins