You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound. Trace the steps of your decision process for purchasing your new television.

What will be an ideal response?


For this high-involvement decision process, you would use extensive decision-making and go through the following steps:

1.NEED RECOGNITION: Your present television has wavy lines and poor sound quality, and you desire a new television set.
2.INFORMATION SEARCH: You check both internal and external sources of information such as your own knowledge, opinions of peers, information from magazines, and the advice of television sales personnel.
3.EVALUATION OF ALTERNATIVES: You consider product attributes of various television brands and models in an evoked set. These attributes might include sound quality, looks, price, warranty, brand name reputation, components, and so on.
5.PURCHASE: You buy the hi-def television after judging alternatives.
6.POSTPURCHASE BEHAVIOR: You are satisfied with your purchase, which was the result of extensive decision making. Alternatively, you are dissatisfied with your purchase, return the television, and begin the process again.

Business

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