An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others
These three groups are examples of ________.
A) marketing mixes
B) market segments
C) value propositions
D) market offerings
E) marketing intermediaries
B
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When customers in a permission marketing program receive rewards during the program as well as at the beginning, it creates a feeling of reciprocity
Indicate whether the statement is true or false
Systems development represents 80 to 90 percent of the total cost of a computer system
Indicate whether the statement is true or false
According to the BCG matrix, products or businesses with a low share of market in a high-growth industry are considered ________
A) dogs B) cash cows C) black holes D) stars E) question marks
Which of the following is not a recognized school of social responsibility?
A) profit-oriented B) critical thinking C) managerial D) institutional