Which of the following statements is true?
A. "Branding" refers to the use of symbols to identify a product-but does not include brand names.
B. "Brand name" is a word, letter, or group of words or letters.
C. A "trademark" must be attached to a product to be legally protected.
D. "Service mark" refers to all means of product identification.
E. All these answers are correct.
Answer: B
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