Which of the following statements is true about global marketing?
A) Marketing practices must vary between different market segments.
B) Customers and markets across regions are considered similar.
C) Transferring irrelevant experience between markets may be beneficial.
D) Marketing initiatives cannot include more than one marketing mix element.
A
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Served market share ________
A) expresses the company's sales as a percentage of total market sales B) is sales as a percentage of the total sales to the market C) is market share in relationship to the largest competitor D) is always smaller than overall market share E) measures the relative contribution of different factors to a gap in sales performance
Which of the following is associated with the need for cultural sensitivity by a company?
A. understanding cultural practices in a particular location B. understanding religious practices in a particular location C. understanding nuances of language in a particular location D. understanding government requirements in a particular location
A landowner owes a duty of ordinary care to:
A) Trespassers only. B) Licensees, invitees and trespassers. C) Invitees only. D) Licensees and invitees. E) Licensees only.
Peggy's credit card debts are mounting as her costs of insurance and fuel have dramatically increased and her income, from sporadic free-lance jobs, has dropped. Chapter 13 of the Bankruptcy Code will allow her to reorganize her debt while she keeps most of her assets
a. True b. False Indicate whether the statement is true or false