What roles do advertising account executives play in developing campaigns?
What will be an ideal response?
The advertising account executive is the key go-between for the agency and the client company.
The executive solicits the account, finalizes the details of the contract, works with the creative department that will prepare the campaign, and helps the client company refine and define its major message.
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Which of the following is not true regarding investments in securities available-for-sale?
a. The unrealized holding gain or holding loss increases or decreases Other Comprehensive Income (a shareholders' equity account). b. The Other Comprehensive Income (a shareholders' equity account) is closed to Accumulated Other Comprehensive Income (another shareholders' equity account) at the end of the period. c. The amortization of any difference between the purchase price and the maturity value of the debt makes interest revenue on these debt securities differ from the cash receipts for debt service payments. d. Accumulated Other Comprehensive Income includes the sum of all increases and decreases in fair value of securities available-for-sale that have not yet appeared in net income. e. Holding gains and losses on securities available-for-sale affect net income every accounting period.
Which is correct?
a. Either of the coffees are a good choice with this dessert. b. Either of the coffees is a good choice with this dessert.
In the future, jobs will be given to robots with IQs higher than 90% of the U.S. population.
Answer the following statement true (T) or false (F)
Which of the following is a disadvantage of the corporate form of business?
A. A corporation faces difficulty in attracting substantial amounts of funds. B. The owners of a corporation are subject to unlimited personal liability for the business' debts. C. Setting up a corporation is more complex and time-consuming than setting up a proprietorship or a partnership. D. A corporation is said to have limited life. E. Ownership interests cannot be transferred as easily as proprietorship or partnership interests.