The three musts for successful direct mail campaigns are:

a. The envelope, the letter, and the reply card
b. The list, the correct postage, and a forwarding address
c. The list, the message, and the offer
d. The list, the envelope, and the letter


c

Communication & Mass Media

You might also like to view...

A strategy considered to be the OPPOSITE of the "ideal demographics" approach is

a. blocking b. stunting c. counterprogramming d. bridging e . hammocking

Communication & Mass Media

How might Native American history impact intercultural communication with whites today?

What will be an ideal response?

Communication & Mass Media

When research time is limited, __________ is perhaps the most essential consideration for speakers.

A. quality of information B. quantity of information C. currency of information D. uniqueness of information

Communication & Mass Media

Principles of conduct that govern an individual or a group are called ________

Fill in the blank with the appropriate word.

Communication & Mass Media