Explain how teams can encourage creativity as an ongoing team process, and discuss how Pixar is a good example of ongoing team creativity.
What will be an ideal response?
To encourage creativity as an ongoing team process, teams need to have both constructive controversy and psychological safety. Constructive controversy supports creativity because it results in team members sharing a wider range of ideas, more closely analyzing ideas, and developing more original solutions. However, this only occurs when the team has sufficient psychological safety that creates an open learning climate for discussion and innovative thinking. In order for creativity to flourish, team members need to feel comfortable expressing their opinions as well as giving and receiving feedback from others. Pixar provides a good example of the ongoing team creative process. When animators and technologists start the development process for a new film, they do not plan the entire film at the beginning. Through group discussion, they identify creative ideas and the teams develop prototypes based on these ideas. These creative ideas come from the integration of art and technology. The teams meet regularly to analyze the prototypes and creatively develop ways to improve on them. Creativity is emphasized throughout the process of developing the film through these feedback interactions.
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