Purchase panels provide useful information for all of the following EXCEPT:
A) forecasting sales.
B) estimating market shares.
C) assessing brand loyalty/switching behavior.
D) measuring promotional effectiveness.
E) attitudes and motives of consumers.
E
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Marketing strategies often are driven internally by short-run profit objectives rather than by market-based performance objectives
Indicate whether the statement is true or false
Jonathan fills out his own tax returns. He believes that the federal government keeps too much money from his earnings. He believes that he should be able to keep more of his money. He would like to claim more deductions on his tax forms to do so. However, he claims only those deductions that he is sure that he is legally entitled to because he is afraid of breaking the law and getting into trouble. What level of moral development does Jonathan display in this example?
a. pre-conventional b. conventional c. post-conventional d. ultra-conventional
Provide a brief overview of the benefits associated with ERP systems. How can a small to medium-size firm overcome the ERP shortcomings to achieve some or all of the benefits?
What will be an ideal response?
A buyer or lessee of goods who rightfully rejects goods is under a duty to mitigate damages and,
thus, must follow any reasonable instructions received from the seller of lessor with respect to the rejected goods. Indicate whether the statement is true or false