Which method in the visualization step describes the advantages and disadvantages of adopting the plan proposed by the speaker?

a. the positive method
b. the negative method
c. the contrast method
d. the neutral method


c. the contrast method

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Published ethical guidelines for PR focus on corporate, nonprofit, and social movement organizations. 2. If Bob’s decisions are guided by compassion, justice, and honesty, he is applying absolutism ethics. 3. The three types of normative ethics are teleological, deontological and virtue ethics. 4. The Member Code of Ethics developed by Public Relations Society of America is structured into two sections: professional values and ethical conduct. 5. A PR practitioner should refuse to be dishonest unless that honesty is damaging to the organization.

Communication & Mass Media

As musicals like Gigi show, even musicals darkened and matured in the 50s. ___

Indicate whether the statement is true or false

Communication & Mass Media

When making up an audience-analysis questionnaire, you should use ________ questions to get at the strength of a respondent's attitudes or feelings.

A. leading B. scale C. interview D. fixed-alternative E. open-ended

Communication & Mass Media

A correlation coefficient indicates the percentage of variation in one variable that can be predicted by the percentage of variation in another variable

Indicate whether the statement is true or false.

Communication & Mass Media