The press agentry model of publicity is primarily concerned with ______.

a. reaching influencers
b. engaging the public
c. trying for media coverage
d. increasing a medium’s subscriber base


c. trying for media coverage

Communication & Mass Media

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Which of the following statements is true about popular culture?

A. Popular culture fails to fill a social function. B. Popular culture, when industrialized, can be adequately described in terms of the buying and selling of commodities. C. Popular culture allows marginalized social groups to express themselves in innovative, nonmainstream ways. D. Popular culture is the same as folk culture.

Communication & Mass Media

The more complex a situation, the higher perception of risk

Indicate whether this statement is true or false.

Communication & Mass Media

Understanding the culture of an organization must be acquired through observation and experience.

a. true b. false

Communication & Mass Media

What type of media has the largest news audience?

A. the Internet B. newspapers C. television news D. radio

Communication & Mass Media