Which of the following statements are true concerning questionnaire design for international marketing research?
A) The questionnaire may have to be suitable for administration by more than one method.
B) It is desirable to have two or more simple questions rather than a single complex question.
C) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
D) All of the above statements are true.
D
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Complete the statement, using the following terms: increases, decreases, or have no effect on. Decreases in fixed costs ________ contribution margin per unit and ________ the breakeven point.
What will be an ideal response?
Separation of businesses into more manageable operating units is termed decentralization
Indicate whether the statement is true or false
The beginning of the wheel of retailing (when low-price institutions first appear) corresponds to which retail life cycle stage?
a. decline b. accelerated development c. introduction d. maturity
Which of the following are true statements about the Bretton Woods system?
A) The Bretton Woods system was a fixed exchange rate regime, in which central banks bought and sold their own currencies to keep their exchange rates fixed. B) To maintain fixed exchange rates when countries had balance of payments deficits and were losing international reserves, the IMF would loan deficit countries international reserves contributed by other members. C) The German mark was called a reserve currency because it was used to denominate the securities central banks held as international reserves. D) All of the above are true. E) Only A and B of the above are true.