The Japan Weather Association tracked buying patterns on 20,000 items and correlated them to the outside temperature. When the temperature goes up, people buy more sunshades, air conditioners, watermelons, and swimwear. When there's a chill in the air, sales of suits, sweaters, and heaters take off. This would be an example of
A. psychographic positioning.
B. lifestyle segmentation.
C. volume segmentation.
D. purchase-occasion segmentation.
E. demographic segmentation.
Answer: D
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At the end of 2013, Clock Products, Inc determined that one of its patents was worthless. The patent had a cost of $300,000 . The patent had been amortized for 5 years of its estimated 15-year legal life. Which of the following statements is correct?
a. Clock Products must continue to amortize the patent over its remaining 10 years of life. b. The patent must be reduced to 5/15, or 33.3% of its original cost and amortized over the remaining 10 years. c. The remaining unamortized cost must be removed from the accounting records and treated as a loss on the income statement. d. Clock Products must correct its financial statements for the past five years, so that the entire cost is allocated to that five-year period.
John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions, and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry. After performing a Porter's Five Forces analysis, John determines that all of the forces are high in this new industry. What should John do?
A. Explode into the market with an overflow of the product. B. Not introduce the product because all five forces are strong and this would be a highly risky business strategy. C. Compare the competitor's prices and offer his product lower in this new market. D. Contemplate other products to introduce at the same time in this new market.
Which type of philosophy is a leader who is more prone to lead with love more likely to have?
a. autocratic b. task-oriented c. Theory X d. Theory Y
Which of the following allows Facebook to track user behavior on other sites?
A. Open Graph B. Like button C. hashtags D. Whatsapp