Which of the following types of marketing involves sending out letters, brochures, samples, and DVDs to consumers' addresses?
A) direct-response marketing
B) direct-mail marketing
C) direct digital marketing
D) kiosk marketing
E) online marketing
B
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A shopping cart is a method of payment for an e-commerce purchase
Indicate whether the statement is true or false
Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?
A. DES B. NFC C. IM D. text messaging
In the aftermath of the Great Recession of 2008 to 2009, consumers ________
A) have become more value conscious B) have become less value conscious C) exhibit great interest in prestige pricing D) show no interest in price cutting E) rarely endorse value-for-money deals
If a light-skinned member of a race refuses to hire a dark-skinned member of the same race, it constitutes racial discrimination
Indicate whether the statement is true or false