Ethnography is best described as the

A. collection of data with the researcher in the role of the complete observer.
B. study of a large number of similar communication events.
C. study of communication in its natural environment.
D. study of communication phenomena which have been fully explored.
E. holistic description of interactants in their cultural or subcultural environment.


Answer: E

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media

The main reason to use previews, summaries, and signposts is to

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Communication & Mass Media

Variable socialization

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Communication & Mass Media

Marcia is generating main ideas for her speech on film genres. She naturally thinks of genres such as horror, westerns, and romantic comedies. She is using which tip for the generation of main ideas?

a. Think of logical divisions. b. Think about reasons why the central idea is true. c. Break the central idea down into a chronological sequence. d. Use direct, specific language.

Communication & Mass Media