Answer the following statements true (T) or false (F)

1. The process of perception occurs in three continuous stages that blend into one another.
2. Schemata are mental templates that are different for every individual.
3. The tendency to infer that a person has many positive attributes based on the belief that he or she has some positive qualities is called the Pygmalion effect.


1. False
2. True
3. False

Communication & Mass Media

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________ is the act of coming to a speech having already made up your mind about the

speaker or the topic. Fill in the blanks with correct word

Communication & Mass Media

Which of the following is not owned by Disney?

a. ABC network b. ESPN c. Buena d. Fox e. Vista

Communication & Mass Media

______________ is/are very effective in establishing a commercial’s mood or an overall set of conditions

A. sound effects B. music C. volume D. all of these answers E. none of these answers

Communication & Mass Media

The female actor whose own career paralleled the development of movies themselves was

a. Mary Pickford. b. Mabel Normand. c. Greta Garbo. d. Lilian Gish.

Communication & Mass Media