SiriusXM Radio is concerned about how the increasing use of smartphones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. SiriusXM's process is called
A. target marketing.
B. environmental scanning.
C. surveying.
D. environmental analysis.
E. dynamic responsiveness.
Answer: B
You might also like to view...
Provide an example of a company that is adapting and thriving in these changing times. Be specific about how it has adapted its marketing strategy to adjust to the times
What will be an ideal response?
Which of the following is NOT one of the three critical attributes in order to be a successful social entrepreneur?
a. A specific vision of purpose and goals and objectives of the organization b. A high level of emotional intelligence to make socially conscious decisions c. The ability to use his or her leadership skills to champion the implementation of his or her vision d. The will and motivation to be committed to developing the business
Going on public tours of plants and observing the use of trade secrets is considered an unlawful method of discovering a trade secret
Indicate whether the statement is true or false
Generally, all but the following are marriage requirements:
A) Be a certain age, or have parental consent or be emancipated. B) Be a man and a woman. C) Have an engagement ring. D) Obtain a marriage license.