Marketers only have to establish credibility with connectors, not with the consumers themselves

Indicate whether the statement is true or false


FALSE

Business

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Which individual formulates a plan as to where and when ads should run?

A) the creative B) the media planner C) the media buyer D) the client

Business

Both the allowance method and the direct charge-off method are acceptable for tax purposes

Indicate whether the statement is true or false

Business

Chau approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding a new line of products to his store. Chau tells David that the product is a line of high-quality driving sunglasses. She offers to set up the display, service and restock it weekly, and maintain billing and inventory records. She tells David that all she needs is a couple of square feet of space. Chau is in the business of serving retailers as a

A. general-line wholesaler. B. specialty-line wholesaler. C. rack jobber. D. full-service merchant wholesaler. E. cash-and-carry wholesaler.

Business

The content strategy will likely also include standards for content that ensure everything published and promoted for social media marketing is optimized for effectiveness. These standards may include which of the following?

a. Guidelines for title or headline word-count. b. Preferred headline words. c. Types of preferred interactivity. d. Links and thumbnails. e. All of these.

Business