Most critics of advertising tolerate informative advertisements better than persuasive advertisements. Which of the following reasons best explains why it is hard to engage in only informational advertising?
A. Information presented in advertisements often lacks credibility.
B. Advertisements should create needs for marketers to reach their profit objectives.
C. Customers also want to obtain information from sources other than advertising.
D. Customers would not buy products or services without being persuaded.
E. It is difficult to separate informational advertising from persuasive advertising.
Answer: E
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A. refreezing B. intervention C. diagnosis D. evaluation E. adaptation
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a. Executive decisions b. Strategy decisions c. Programmed decisions d. Non-programmed decisions
Generally, adjudications are directed at large groups
a. True b. False