Explain the difference between marketing synergies and product synergies.
What will be an ideal response?
Synergy analysis seeks opportunities by finding the optimum balance between marketing efficiencies versus product efficiencies and is vital to a marketer's success in selecting target market segments and making marketing program action decisions. Marketing synergies run horizontally across the rows in a market-product grid and represent an opportunity for efficiency in terms of a market segment. Marketing efforts can be streamlined with a focus on fewer segments. Product synergies run vertically down the columns in a market-product grid and each column represents an opportunity for efficiency in research and development and production. To simplify product lines and reduce R&D and production expenses, a firm might only wish to manufacture one or a few products and could determine which to make based on the number of segments with an interest in that product. See the Apple Segmentation Strategy in the Marketing Matters box.
You might also like to view...
Identify the steps in building a high level of brand equity
What will be an ideal response?
A challenge during the support phase of a system's life cycle is _____.
A. complying with changing business needs B. converting operations from an old system to a new system C. integrating disparate stand-alone information systems D. investigating the feasibility of a new information system
Both investors and creditors have an interest in a company's ability to generate favorable cash flows
Indicate whether the statement is true or false
Which sentences uses correct capitalization?
A) The invoice was stamped paid in full. B) The invoice was stamped Paid in full. C) The invoice was stamped Paid in Full.