International market researchers are advised to use _____________________ to ensure that their questionnaires are translated accurately for use in a foreign country:
(a) Translation-back-translation
(b) Nomological validity checks
(c) Realism checks
(d) Commercially available translation software
(a) Translation-back-translation
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Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?
A) dominate shelf space B) run frequent reminder ads C) keep shelves fully stocked D) stress unique features in ads E) offer lower prices and coupons
A marketer has selected a single city in which to conduct a test market. What can be concluded from this choice of a single-city test market?
What will be an ideal response?
A change in political regime in a country can result in laws that _____ to international businesses
a.) are more favorable b.) are less favorable c.) provide less incentives d.) provide more incentives
Gershwin Company reported net income of $428,000 and paid $8,500 in preferred cash dividends during the current year. The company had 110,000 common shares issued, and 10,000 common shares in treasury during the year. The year-end market price per common share was $41.05. Calculate the company's price-earnings ratio.
What will be an ideal response?