Ivy Lee told Edward Bernays that public relations would die with the both of them:

a) true
b) false


a

Communication & Mass Media

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Define the “marketplace of ideas” philosophy as it pertains to media industries in the United States.?

What will be an ideal response?

Communication & Mass Media

All of the following are ways that speakers might establish credibility through their sources EXCEPT to

a. be critical of the sources. b. search for sources that only support the persuasive argument. c. take careful notes and include citations. d. use current sources.

Communication & Mass Media

Ricky, the representative of a manufacturing company, is called for a meeting with one of their suppliers to negotiate the pricing of raw materials

As the meeting proceeds, Ricky understands that this issue is recurring and it requires deliberation and confrontation over time. What is this type of negotiation called? a) Formal bargaining b) Informal bargaining c) Situational bargaining d) Relational bargaining

Communication & Mass Media

Phrases and words that are used to link ideas within your speech are called __________.

A. narratives B. conclusions C. transitions D. main points

Communication & Mass Media