__________segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate
Fill in the blanks with correct word.
ANSWER: Geographic
Geographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate. Marketers use segmentation bases, or variables, which are characteristics of individuals, groups, or organizations, to divide a total market into segments.
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Explain how the gap between service quality standards and customer expectations can occur. How can it be avoided?
What will be an ideal response?
The first step in a force field analysis of the forces for and against an organizational change should be ______.
A. make an action plan B. define the problem C. list forces working for and against the desired changes D. rate the strength of each force.
The days' sales in receivables ratio indicates the number of days it takes to collect the average level of accounts receivable
Indicate whether the statement is true or false
In constructing a pro forma balance sheet a manager can estimate the accounts receivable because:
A) managers typically construct a pro forma income statement prior to the balance sheet. Thus, an estimate of sales has already been made and this is critical to estimating accounts receivable. B) if the firm has already made an estimate of expected sales, then it can also estimate average daily sales. C) if the firm maintains similar credit standards it can use the current average age of accounts receivable to help estimate the anticipated average age of accounts receivable D) if the firm has each piece of information as stated above THEN they can estimate accounts receivable for the pro forma balance sheet..