Which of the following is NOT true regarding organizational buyers?
A. Their purchases are made to help their organizations meet the demands for their products.
B. Their needs are usually harder to define than for final consumers.
C. The basic aspects of business customer buying behavior tend to be quite similar in the U.S. and in international markets.
D. Buyers for all kinds of organizations (governments, nonprofit groups, intermediaries) tend to buy in much the same way as do manufacturers.
E. Marketing strategies aimed at them are often tailored to each individual customer.
Answer: B
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