________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors' market share rate
D
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The functional theory of attitudes was initially developed to explain how ________
A) people identify with products B) attitudes facilitate social behaviors C) attitudes are learned from family and friends D) attitudes change over an individual's lifetime
Small, independent retailers are generally best suited to isolated locations
Indicate whether the statement is true or false
Paula starts a new bakery business. Because she must meet specific requirements from the state health department, Paula decides to use a mechanistic structure for management. What demonstrates Paula's choice to organize and control the business with a mechanistic structure?
A. Managers can react more quickly to a changing environment than can managers in an organic structure. B. The organization uses the structure only when needed-when the organizational environment is unstable. C. Authority is decentralized to middle and first-line managers to encourage them to take responsibility. D. A mechanistic structure requires more managerial time, money, and effort than an organic structure. E. Employees are closely supervised and follow well-defined rules and standard operating procedures.
Cindy and Ashley recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?
A. Market segmentation B. Undifferentiated approach C. Differentiated D. Concentrated E. The marketing-mix approach