Keith took great care in organizing his speech and

choosing the best evidence to support his main points.
This is an example of a concern for

a. ethos.
b. logos.
c. mythos.
d. pathos.


b

Communication & Mass Media

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All of the following are examples of "controlled media" EXCEPT

A) newspaper placements. B) brochures. C) newsletters. D) annual reports. E) direct mail.

Communication & Mass Media

When an audience is composed of members who are directly exposed to a rhetor's message, it is considered what kind of audience?

A) target B) empirical C) agents of change D) created

Communication & Mass Media

Briefly compare the culture-as-variable perspective with the culture-as-root metaphor perspective

What will be an ideal response?

Communication & Mass Media

"What do you think our candidate should do to increase her credibility with voters?" is an example of which type of question?

A) ?loaded B) ?open C) ?disclosing D) closed ? E) ?clarification

Communication & Mass Media