Advertisers exert control over media outlets by doing which of the following?

A. pulling ads from radio shows that carry controversial content
B. pulling ads from magazines that are critical of their company
C. encouraging television networks to carry the type of programs they like to advertise next to
D. all of these


D. all of these

Communication & Mass Media

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The idea that our social reality emerges through our actions and that our world, and the social rules we life by, are the product of verbal and nonverbal communication describes which of the following perspectives on identity?

A. Social construction B. Performativity C. Positionality D. Cultural location

Communication & Mass Media

A major task in speaking to a favorable audience is the creation of personal involvement, which the authors indicate should be done through:

A. Creating commitment and intellectual agreement. B. Touching on core values. C. Stressing common ground D. Being specific about how their lives are affected. E. None of these answers are correct.

Communication & Mass Media

When a relationship begins the process of moving apart, it will inevitably move to termination.

  a.  True   b.  False

Communication & Mass Media

In which of the following situations might the speaker be better off using a powerless speech style?

A. a sales presentation B. a summation to a jury C. a collaborative work group D. a campaign speech

Communication & Mass Media