In doing reader-oriented criticism, an important first step is for critics to articulate their assumptions about the audience
Indicate whether this statement is true or false.
T
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Answer the following statements true (T) or false (F)
1. The ability to multitask allows listeners to comprehend an advocate’s argument even though they may not be completely attentive. 2. The term selective defense mechanisms refers to the psychological process by which we manage information that is at odds with our existing beliefs. 3. As listeners, it is better that we defer judgment until an advocate has made his or her point. 4. In making an argument over an issue of fact or value, the advocate may only imply decision- making criteria. 5. Often, arguments supported with real or hypothetical examples reflect the advocate’s own experience with the topic under discussion.
An interview used for speech research is best described as __________.
A. a conversation to establish interpersonal rapport between two individuals B. a divisive conversation between two people who may or may not know each other C. the ideas, testimony, conclusions or judgments of witnesses or recognized authorities D. a carefully planned question-and-answer session aimed at gathering information
Which is an element of radio advertising?
A. ability to create mental pictures B. targeting of advertising C. ability to make listeners laugh D. both A & B E. all of the above F. none of the above
________ concerns the degree to which entertaining content involves things that are similar to (mean the same as) the things that are inducing a bad mood
a. absorption potential b. hedonic valence c. semantic affinity d. excitatory potential