The equipment salesperson asked the professional landscaper, "Did you know the RedMax brand backpack blower can save you time and money as it is the most powerful blower on the market and because it features an extra-large fuel tank?" What kind of an approach was the salesperson using?
A. Complimentary
B. Premium
C. Demonstration
D. Product
E. Customer benefit
Answer: E
You might also like to view...
The market planning process should be completed before the strategic planning process begins.
Answer the following statement true (T) or false (F)
On-Call Service Corporation bought a building lot to construct a new corporate office building. An older home on the building lot was razed immediately so that the office building could be constructed. The cost of purchasing the older home should be
a. recorded as part of the cost of the land. b. written off as a loss in the year of purchase. c. written off as an extraordinary item in the year of purchase. d. recorded as part of the cost of the new building.
To avoid influencing readers' attitudes toward an idea, you should imply but not actually say that it is of "primary importance."
Indicate whether the statement is true or false
Which marketing management philosophy focuses on the question, "What do customers want and need?"
A. sales B. production C. product D. market E. internal