. Bea’s Donut shop was asked to sponsor a political group’s event, during which her product would be on display. Bea refused because Bea’s Donut shop is based on an image of a family with a tagline of “a taste of friends and family.” What is Bea’s concern in refusing this marketing opportunity?
a. managing her brand
b. the cost of the event
c. the use of her logo
d. the use of her tagline
a. managing her brand
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