In developing marketing strategies, why is price often the most challenging of the four Ps to manage?

A. because most managers feel it is the least important element of the marketing mix
B. because managers don't understand the relationship between benefits and costs
C. because it is difficult to calculate markups for products
D. because it is the least understood element of the marketing mix
E. because it has to be based on the promotion budget for the product


Answer: D

Business

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Indicate whether the statement is true or false

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