Elemental Pharma Inc. recently acquired Crick Pharmaceuticals Inc. It now sells its own products along with the products originally sold by Crick Pharmaceuticals. As a result, Elemental Pharma's sales force will also be marketing the acquired company's products. How will this horizontal integration most likely affect Elemental Pharma?
A. It will diminish its economic value creation.
B. Elemental Pharma will reduce the size of its product line.
C. Elemental Pharma will increase its cost of distribution.
D. It will lower its costs through economies of scale.
Answer: D
You might also like to view...
To ensure that plans are moving in the right direction, managers can use the
A. means-ends chain. B. synergy method. C. efficiency plan. D. planning/control cycle. E. satisficing strategy.
Some differences between people, such as height and weight, are innate.
Answer the following statement true (T) or false (F)
How do companies such as the Home Shopping Network effectively utilize media-sharing sites? Provide examples, including reference to which two of the 4E frameworks are most active.
What will be an ideal response?
Manufacturer's agents take title to products and resell them.
Answer the following statement true (T) or false (F)