Briefly define the four marketing concepts

What will be an ideal response?


Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition. The societal marketing concept considers the future welfare of consumers while the strategic planning concept considers future company needs.

Business

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Which of the following statements about statistics is FALSE?

a. Statistics can be used to support virtually anything. b. Statistical methods and interpretation should not be included in the report process because they are easily misinterpreted. c. Statistical interpretation is the only practical and valid method by which some data can be interpreted. d. The use of statistical interpretation often seems valid and objective, even when it is not. e. All of the above statements are incorrect.

Business

The recent act that requires an organization with fifty or more employees to make health insurance available to employees or pay an assessment so employees can purchase their own health insurance is known as the ____ Act.

A. Family and Medical Leave B. Affordable Care C. Occupational Safety and Health D. Worker Adjustment and Health E. National Labor Relations

Business

Although stocks have the greatest historical rate of return, that is no guarantee of future performance, particularly over shorter time periods.

Answer the following statement true (T) or false (F)

Business

Sabino Corporation's total common stock was $500,000 at the end of both Year 2 and Year 1. The par value of common stock is $5 per share. The company's total stockholders' equity at the end of Year 2 amounted to $1,125,000 and at the end of Year 1 to $1,090,000. The company's total liabilities and stockholders' equity at the end of Year 2 amounted to $1,581,000 and at the end of Year 1 to $1,540,000. The company's retained earnings at the end of Year 2 amounted to $545,000 and at the end of Year 1 to $510,000. The company's net income in Year 2 was $39,000. The company's book value per share at the end of Year 2 is closest to:

A. $5.45 per share B. $11.25 per share C. $0.39 per share D. $15.81 per share

Business