Diana is asked to scan the local newspaper to see if she can spot any client or product mentions. What is this practice called?

a) Measurement of message exposure
b) Measurement of attitude

c) Measurement of publicity reach
d) Measurement of awareness


a

Communication & Mass Media

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Discuss the social, cultural, and political pros and cons of the old “melting pot” approach to immigration and the newer “salad bowl” or “symphony” approach. Explain how each approach could be helpful or hurtful to immigrants and to U.S. society as a whole.

What will be an ideal response?

Communication & Mass Media

Match the following listening types with their explanations

1. Appreciative listening 2. Empathic listening 3. Discriminative listening 4. Analytical listening 5. Passive listening 6. Negative listening a. Listening to determine the emotional well ?being of the speaker b. Listening to enjoy a comedian c. Listening to find fault with the speaker d. Listening to interpret and analyze the message e. Not concentrating on the message f. "Reading between the lines" listening

Communication & Mass Media

Emotional appeals are less appropriate with persuasive than informative speaking

Indicate whether the statement is true or false

Communication & Mass Media

Billy Wilder was a

a. director b. reporter c. scriptwriter d. all of the above

Communication & Mass Media