All of the following are forms of traditional direct marketing EXCEPT ________
A) personal selling
B) point-of-purchase promotion
C) telemarketing
D) direct-mail marketing
E) kiosk marketing
B
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What are three methods of reasoning you can use when making a logical appeal, and how do they differ?
What will be an ideal response?
Business-to-consumer companies are more likely to emphasize a(n) ________ strategy, while business-to-business companies are more likely to emphasize a(n) ________ strategy
A) pull; push B) push; pull C) pulse; pull D) integrated communication; targeted communication E) targeted communication; integrated communication
When can an ordinary word such as "window" be granted trademark protection?
A) If the word has acquired a secondary meaning B) If the word has become a generic term C) In any situation if the applicant is the first to apply for trademark protection of that word D) If the applicant has used the word in the name of its product for at least 10 years E) If the applicant can prove that the use of the word is novel
Advertising and promotions are options to influence ______.
a. demand b. supply c. capacity d. workforce