A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.
A. benefit segmentation
B. geographic segmentation
C. psychographic segmentation
D. a multiattribute model
E. demographic segmentation
Answer: E
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Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?
A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product invention
Achieving work-life balance is important for the following reason(s):
a. Work-life balance must be present in order to sustain professional excellence. b. Imbalance between your work life and personal life can negatively influence the way you communicate. c. Work-life balance fosters the meaningful and successful relationships at home and work. d. all of the above
A reference group to which a person actually belongs is referred to as a(n) ________ group.
A. dissociative B. primary C. integrated D. aspiration E. associative
When abusive language is written, it is called ________
Fill in the blank(s) with correct word