In the performing arts world, box office technology has remained virtually unchanged since the 1980s. Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-raising, volunteering, and gift shop purchases, in one database. The information can help symphonies, operas, and theaters develop customer profiles to tailor sales messages to specific individuals. Tessitura will allow arts groups to engage in
A. societal marketing.
B. market mining.
C. mainstream marketing.
D. market aggregation.
E. relationship marketing.
Answer: E
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Which of the following terms is correctly described?
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Empirical studies have found that, across firms, Tobin's Q ratio initially increases with managerial ownership fraction, but beyond a critical level, the ratio decreases with further increases in managerial ownership
One argument for why this ratio decreases at higher managerial ownership levels is that: a. board directors no longer believe that they need to monitor management's incentives. b. fewer passive shareholders own the firm's stock. c. outside blockholders tend to be attracted to firms with high managerial ownership, and outside blockholder ownership generally destroys firm value. d. management can use their shares to leverage their entrenched position.
Racketeering mainly involves what type of criminal acts?
A. espionage and privacy violations B. dishonest and fraudulent business dealings C. misdemeanors such as shoplifting D. personal crimes such as assault and battery
Why does a researcher use a citator?
A) to check on authorities issued subsequent to a court decision B) to determine whether a private letter ruling exists on the subject C) for examples of the application of a tax provision D) none of the above