The science of using customer data to predict future consumption behavior is known as
A) poka yoke.
B) kaizen.
C) predictive analytics.
D) six-sigma.
C) predictive analytics.
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__________ means that managers must report and justify work results to managers above them.
A. Liability B. Accountability C. Delegation D. Hierarchical control E. Position power
Which of the following message frequency strategies would be appropriate for seasonal products, political candidates, and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern
about message awareness decay after the messages stop? A) a concentrated frequency strategy B) a distributed frequency strategy C) a gross frequency strategy D) an umbrella strategy E) a constant frequency strategy
Compare and contrast the relative advantages and disadvantages of sequential, block, group, alphabetic and mnemonic codes
Which of the following statements is true?
a. Narcissistic leaders cannot be humble. b. Narcissistic leaders are often humble. c. A leader could believe in her greatness and be self-absorbed but at the same time acknowledge that other people are great as well. d. Research has shown that a mix of narcissism and humility rarely ends up in favorable performance outcome for leaders or followers.