Mobile marketing involves marketing to customers through wireless handheld devices such as cellular telephones.
Answer the following statement true (T) or false (F)
True
Mobile marketing is marketing through wireless handheld devices such as cellular telephones.
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The fundamental attribution error is ______.
a. when a leader assumes that his followers think the same things that he (the leader) does b. underestimating the effect of internal factors while overestimating the effect of external factors c. overestimating the effect of internal factors while underestimating the effect of external factors d. when a leader ignores his followers
LinkedIn, Twitter, and Facebook are all examples of ________
A) viral techniques B) professional networking sites C) social networking sites D) private exchanges E) Webinars
Push and pull promotional strategies are seldom used independently of one another.
Answer the following statement true (T) or false (F)
In intra-organizational communication, an example of downwards communication might be when __________.
a. A subordinate communicates with his manager about a certain strategy b. One department communicates with another department about a decision c. A manager instructs a subordinate on how to do a particular job d. A subordinate is offered a job by a manager from another organization