Which of the following will be included in the marketing cost?
A) cost of capital
B) research and development expenditure for a new product
C) cost of product samples
D) salaries of shop floor workers
C
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Discuss the social and physical dimensions of the service encounter, explaining how marketers can use these dimensions to improve the quality of the service encounter
What will be an ideal response?
Paid-in capital is externally generated capital and results from transactions with outsiders
Indicate whether the statement is true or false
Aron owns a certificate of deposit with Beth, his sister, and an apartment building with Carl, his brother, in both cases as a joint tenant. Aron, a partner with Debra in Aron & Debra Accountants, obtains a life insurance policy with Debra as the
designated beneficiary. Aron writes a will that gives particular items of personal property, as well as specific amounts of cash, to his children and his friends. The will leaves the residue of the estate to Eve, Aaron's favorite cousin. Carl dies. Aron, on his deathbed, makes a gift to the United Way. Will the certificate of deposit, the apartment building, the proceeds from the life insurance policy, and the gift to the United Way become part of Aron's estate and be distributed under the will? If not, how will these items be distributed and to whom?
Meeting competition is a defense to a charge of price discrimination under the Robinson-Patman Act
Indicate whether the statement is true or false