Which of the following primarily deal with indirect goods?
A. e-distributors and industry consortia
B. e-distributors and e-procurement Net marketplaces
C. exchanges and industry consortia
D. exchanges and e-procurement Net marketplaces
Answer: B
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The buying center comprises all of the people performing different roles in the buying process based on their expertise and responsibilities within their organization.
Answer the following statement true (T) or false (F)
Sales mix can be expressed in terms of
A) units but not revenues B) revenues but not units C) either revenues or units D) neither units nor revenue
Although the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company continued to be a major donor to Houston area charities. Enron had unethical business practices,
A. and manipulated the public sentiment for its own benefit. B. and falsified the company's finances through charitable donations. C. but practiced marketing ethics. D. but created a local ethical business climate. E. but demonstrated corporate social responsibility.
Which of the following statements is true with respect to offshoring and outsourcing?
a. Offshoring is a subset of outsourcing. b. Outsourcing is a subset of offshoring. c. Companies typically engage in either outsourcing or offshoring but not both. d. Offshoring practices are common in the early stages of the product life cycle.