Which verbal support de?nes, analyzes, or describes?
A) example B) comparison C) statistic D) explanation
D
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Target markets exist in two areas: current customers and potential customers
Indicate whether the statement is true or false
The probability that a project will be completed within a specified period of time can be calculated using the standard normal equation, which is ______.
A. (due date – expected date of completion)/the project’s standard deviation B. (expected date of completion – due date)/the project’s standard deviation C. the project’s standard deviation/(due date – expected date of completion) D. the project’s standard deviation/(expected date of completion – due date)
The Guitar Center is a music superstore selling instruments, sound equipment, lighting, as well as DJ, band, and orchestra products. The Guitar Center plans to continue its growth across the country by opening 15 to 20 new stores each year. The Guitar Center has recognized that it has several market segments, including professional musicians, DJ businesses, and consumers who purchase instruments for school band and orchestra. The company has developed a detailed description of these various customer segments. These detailed descriptions include information such as demographic characteristics-age, income, and education level-as well as an individual's preferences regarding what brands of instruments they purchase, how frequently they visit the store to make a purchase, how much time they
spend in the store, and the percent of time they select The Guitar Center to make a purchase. What step in the target market selection process has The Guitar Center completed by describing their target market customers? A. Step 4: Evaluate Relevant Market Segments B. Step 2: Determine Which Segmentation Variables to Use C. Step 3: Develop Market Segment Profiles D. Step 5: Select Specific Target Markets
An executive recruiter's fee for finding an employee was 15% of all money paid to the employee during the first year of employment. The employee received a $55,000 salary and a $6,500 signing bonus. What was the cost of using the recruiter?