The ________ is the traditional organizational structure that defines the "chain of superiors ranging from the ultimate authority to the lowest ranks"
A) scalar chain
B) chain of control
C) bureaucracy
D) division of labor
Answer: A
Communication & Mass Media
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Initial credibility is determined by what we learn about a speaker's education, occupation, or experience, as identified in the speech
Indicate whether the statement is true or false
Communication & Mass Media
The strength of coercive power depends solely on the magnitude of the punishment that can be administered
a. true b. false
Communication & Mass Media
Which word best describes the tone of Abraham Lincoln's "Gettysburg Address"?
A) triumphant B) joyful C) solemn D) informal
Communication & Mass Media
There is little difference between a fact and an inference
Indicate whether the statement is true or false.
Communication & Mass Media