The ________ is the traditional organizational structure that defines the "chain of superiors ranging from the ultimate authority to the lowest ranks"

A) scalar chain
B) chain of control
C) bureaucracy
D) division of labor


Answer: A

Communication & Mass Media

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Initial credibility is determined by what we learn about a speaker's education, occupation, or experience, as identified in the speech

Indicate whether the statement is true or false

Communication & Mass Media

The strength of coercive power depends solely on the magnitude of the punishment that can be administered

a. true b. false

Communication & Mass Media

Which word best describes the tone of Abraham Lincoln's "Gettysburg Address"?

A) triumphant B) joyful C) solemn D) informal

Communication & Mass Media

There is little difference between a fact and an inference

Indicate whether the statement is true or false.

Communication & Mass Media