When identifying a company's market, managers need to avoid the mistake of
A. thinking of the issue from the customer's point of view.
B. trying to identify specific target markets within a general market.
C. finding out what customers need.
D. describing their markets solely in terms of the products they sell.
E. thinking of a market as a group of customers with similar needs who will exchange money for goods and services that meet those needs.
Answer: D
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