Answer the following statement(s) true (T) or false (F)

1. It is acceptable to use the same writing style for the general public and business audiences.
2. Understanding your reader allows you to write concisely and effectively.
3. The starting point of Schramm’s 1954 Model of Communication is: “Message encoded by the transmitter.”
4. When writing according to AP style standards for a news release, always abbreviate the days of the week.
5. Never capitalize the first letter of a sentence fragment contained in a quote, per AP writing guidelines.


1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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In defiance of the movie studios, the government prosecuting him, and copyright-lovers, the demonstrators supporting the hacker who broke the anti-copying code on movie DVDs

A) hacked into the computer system for Norway's court system and shut it down for three days. B) held a protest march with 1 million supporters outside the courthouse where he was on trial. C) printed and sold t-shirts imprinted with his program for breaking the copy-protection. D) symbolically burned more than 10,000 movies on DVDs in protest.

Communication & Mass Media

A _________ speech is similar to an award presentation, because they both involve noting the occasion and describing the purpose and significance of the award or office

Fill in the blanks with correct word

Communication & Mass Media

The single statement combining your general purpose, your

audience, and your objective is called the a. specific purpose. b. objective statement. c. thesis statement. d. general statement.

Communication & Mass Media

September 11th can be considered a cultural calamity for the United States

Indicate whether the statement is true or false

Communication & Mass Media