LeBlanc's Pecan CompanyBetty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store. In addition to shelled and unshelled pecans, the Texas store sells pecan pies, tortes, fruitcakes, fudge, pralines, chocolate pecan bark, homemade pecan ice cream toppings, and jams and jellies. At this time, there are no other stores of this type in the Houston area. The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products. Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish. He used the DAGMAR approach to draw up this list.Refer to LeBlanc's Pecan Company. If Orville LeBlanc is most interested in audience selectivity and production costs, he should select _____ as the
store's primary advertising medium.
A. outdoor
B. magazine
C. cable television
D. radio
E. network television
Answer: D
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[The following information applies to the questions displayed below.] A company's chart of accounts includes, in part, the following account numbers and corresponding account titles:Account No.Account Title(1)Cash(2)Merchandise inventory(3)Cost of goods sold(4)Transportation-out(5)Dividends(6)Common stock(7)Selling expense(8)Loss on the sale of land(9)SalesWhich accounts would affect gross margin?
A. Account numbers 2 and 9 B. Account numbers 3, 4, 7, and 9 C. Account numbers 3 and 9 D. Account numbers 3, 7, 8, and 9
__________ uses the averaging concept of cluster centroids to define between-cluster similarity.
What will be an ideal response?
______ organization refers to those elements of an organization that help to reduce individual variability in the behavior of organization members but is not reflected in a formal organization chart.
A. Informal B. Formal C. Global D. Contextual
PDCA, developed by Shewhart, stands for which of the following?
A) Plan-Do-Check-Act B) Plan-Develop-Check-Accept C) Problem-Develop Solution-Check-Act D) Problem-Do-Continue-Act E) Prepare-Develop-Create-Assess