A leading national daily publication instructs its writers to write "president" in lowercase while referring to the president of any country

The newspaper's style guide, however, asks the writers to write "president" in uppercase while referring to a particular individual, such as "President Mukherjee." The aim of this instruction is to reduce confusion among its readers and to

a) promote consistency among its writers.
b) limit creativity of its writers.
c) promote the daily's unique identity.
d) weed out poor writers.


ANS: a

Communication & Mass Media

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Why is proximity (one of the six situational news values) important in copyediting?

a. When you can estimate the impact on the audience, it is better. b. When the event is close to the audience, it is more impactful. c. When the editor and writer can collaborate in the same room, communication is better. d. When you know where the event occurred, you can show it on a map to enhance the story.

Communication & Mass Media

Networks have been leaning toward producing less expensive programs that do not have huge budgets or expensive actors because of ______ and ______.

A. declining audiences; decline in advertising revenue B. more demand for low-budget programs; easier access to studios C. the cult following that low-budget programs tend to draw; they can produce more shows D. declining advertisement revenue; less stockholders

Communication & Mass Media

Well-prepared minutes are extensive and detailed

True False

Communication & Mass Media

Chris just moved into a new apartment and spent the first day hanging pictures, putting out souvenirs of important times, and putting favorite objects on the bookshelves. Chris has relied on what form of nonverbal communication to personalize the new apartment?

A) paralinguistics B) artifacts C) kinesics D) proxemics E) appearance

Communication & Mass Media